HINT OF TRADITION
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Branding and packaging design
Completed in 2023
Bangalore
We designed the branding and packaging for a range of homemade pickles, mango and mixed, sold on Amazon, combining modern visuals with traditional, handcrafted elements to reflect their authenticity. In collaboration with Hint of Tradition, we also created graphics for their website and Instagram, highlighting local crafts, traditions, and cultural stories from the Indian subcontinent to connect food, design, memory, and place.
Mango Pickle Label
Mixed Pickle Label
Makar a mythical sea creature that is one of the most common recurring symbols used in Hindu & Buddhist temple architecture.
Bharavahaka Yaksha, also known as Kichak is a mythical demigod associated with enormous strength irrespective of his plump body.
Stambh - It finds widespread use in Indian architecture. Each type of Stambh serves a specific function, reflecting the rich tapestry of Indian culture and belief systems.
Chhatri (Cenotaph) - In North Indian languages, "Chhatri" means umbrella. Rajput Chhatris are typically about ten feet tall, sitting on a platform with domed roofs supported by pillars and open sides.
Darpana Dharini - “She Who Holds The Mirror” - The Darpana Dharini figurine appears in all three major Indic religions of Ancient India and can be traced back to the Gandhara School of Art.
Chorten - It comes from the Tibetan term "mchod rten," meaning a "basis of offering." Introduced during the 8th century CE under Emperor Trisong Detsen's rule, Chortens symbolize Buddhism's arrival in Tibet from India.
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